CTRL+IMPACT's mission is to connect charities, brands, and the video game industry, bridging the gap between social impact and play.
Our mission is to build strategic, mutually beneficial partnerships that go beyond one-sided asks. By leveraging each party’s strengths, we help create campaigns that resonate, deliver meaningful impact.
Wayne Emanuel is the Director & Founder of CTRL+IMPACT, a highly accomplished growth & business development consultant & leader with over 14+ years of experience in the gaming industry, specialising in business development and forging impactful partnerships.
He worked at King (Candy Crush Saga) and Rovio (Angry Birds), where he drove income via media & brand partnerships with partners including P&G, Universal Music, Unilever, Pepsico etc and then built the award-winning gaming team, proposition & strategy at the charity War Child UK, working with Sports Interactive, SEGA Europe, Bandai Namco Europe, Bethesda, Curve, Team 17, 2K Games and more.
Prior to building CTRL+IMPACT he was the Global Gaming Partnerships Lead at TikTok working with Xbox, Capcom, Konami, Epic Games, and more. Wayne is a JingleJam Trustee & co-host of the Games of Note Podcast.
"From day one, Wayne has blown us away. Back when we were at War Child, we’d made solid progress building a foundation in gaming — until Wayne came on board and completely transformed it. That was nine years ago, and he’s been setting the standard ever since. Even while he was at TikTok, we kept in touch because whenever a client needed a gaming fundraising strategy, we didn’t want to work with anyone else. So when he left TikTok, we jumped at the chance to collaborate again. Since then, he’s led on gaming strategies for two of our household-name clients, delivering work that’s not only thoughtful and strategic, but consistently of the highest quality. There’s truly no one more experienced, more creative, or more visionary in gaming fundraising. Working with Wayne is a no-brainer — he’s the best, and we’d recommend him to everyone."
Co-Founder, Raise Impact
High Scores & High Fives 2025
Supporting GamesAid
VIVA! Marketing 2025
GOOD PATCH+NOTES is CTRL+IMPACT's newsletter highlighting *only positive news* related to the world of video games.
Whether you're seeking strategic guidance, project support or further information about our services, we invite you to get in touch.
We are committed to providing thoughtful, timely responses to all correspondence.
Visual Identity & Website designed by Riesen Design Oy
© CTRL+IMPACT LTD 2024. All rights reserved.
Registered in England and Wales No. 16560551
Visual Identity & Website designed by Riesen Design Oy
© CTRL+IMPACT LTD 2024. All rights reserved.
Registered in England and Wales No. 16560551